Everyone has already replied that social awareness is important. I guess the question is more directed towards children. Since our children will be our future citizens, we should inculcate the habit of social awareness so that when they grew up, they lead social projects and help the poor and needy. Teaching children about social awareness will also develop their overall personality – compassion, humility, adjustment which is very important.
In my view, rather than concentrating on adults who are adamant and stubborn, it is best to mould children.